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I’ve stumbled across an article that has given me a new insight into the reason for Donald Trump’s electoral victory. This one is different from everything else I’ve read, and while it is certainly not the sole reason for his victory, it is one that has not been much in the press. I urge you to read it as it has implications beyond understanding how DT was able to win and perhaps why no one (outside of the Trump campaign) saw it coming.

Quick background. I spent five days in 2012 in Columbus, Ohio on a get out the vote (GOTV) campaign for Pres. Obama and was astounded at the planning and sophistication of that GOTV effort. In November of 2016 went back to Ohio, Cleveland this time, for a week for a Hillary Clinton GOTV. While I felt that campaign was not quite as astounding as the one in 2012, I did feel it was useful. And everyone, myself included, thought Clinton and the Dems had a much superior ‘ground game’ than did Trump and the Repubs.

What I didn’t know, and what very few others knew, was that the Trump and a small group of his campaign staff had leapfrogged the Dems and had a much more sophisticated GOTV.

Check out this article: The Data That Turned the World Upside Down

Not only will it explain why DT was able to do what no one expected, it will also tell you much about the new world of Big Data. It’s not a short article, but it certainly was an eye opener for me.

See what you think.